For many years, we’ve marketed our flooring under the brands of Regency Carpets, Natural Solutions and Design Elements. However, as our business has developed, it made sense to bring all our services and offerings under one roof. This way our customers can access our complete product portfolio from one place, liaising with one rep and making it easier for our customers to break into new categories they hadn’t previously stocked.
One Home. One Brand. One Family.
The final piece of our brand puzzle was the launch of our new website. As of 2021, our brands officially moved in together.
It’s time to update your marketing!
Are you still using our out-of-date Regency Carpets, Natural Solutions and Design Elements branding? You might have already made the change, but if not, you can access our up-to-date Furlong Flooring branding via our marketing drive. If you don’t have access, simply give our sales office or your rep a call.
We’ll no longer be servicing our Regency Carpets, Natural Solutions or Design Elements brands, so please make sure all your references to our carpet, vinyl, LVT, wood and laminate ranges are up to date.
Although we’ll now be operating under one brand, we still offer all the great things you loved about Regency Carpets, Natural Solutions and Design Elements – plus more! You’ll still receive all our great delivery and service commitments but have access to even more game-changing products.
Delivery to your door on time, every time
Largest range of stock for preferred day delivery
Work towards zero product faults
Respond immediately to your enquiries
We still manufacture all the great ranges you loved from Regency Carpets, including our popular Elegance, Satisfaction, Trident, Chiltern and Sumptuous Moods carpet collections. And now under the Furlong Flooring roof, we are expanding our carpet ranges even further to offer a more rounded portfolio of Twist, Soft-Touch, Deep-Pile and Loop carpets.
Our customers know and love the Regency Carefree fibres, with their bleach-cleanable properties which make our ranges super family friendly and durable. So don’t worry, our ranges will still be manufactured with these carefree fibres; ensuring our products continue to deliver.
Our Natural Solutions brand allowed us to introduce LVT, wood and laminate into the Furlong family. This enabled us to service a whole new category of customers, while giving Regency Carpets customers an opportunity to expand their product range.
We’re still stocking our hard flooring ranges including the popular Aurora LVT, our much-loved Chateau herringbone laminate and our unique Urban Landscape wood range, but you’ll now access these directly from Furlong Flooring, as opposed to Natural Solutions.
Design Elements was introduced to bring vinyl products to our customers. From durable foam-back options to leading felt-back ranges, our comprehensive vinyls presented a range of on-trend patterns and designs.
The Design Elements vinyl collection has always represented the best in contemporary vinyl flooring. As we move forward, we’ll continue to offer the latest vinyl flooring products to our customers through the Furlong Flooring brand.
If you’re not yet an account holder but would like to stock our carpet, hard flooring and vinyl ranges, get in touch. You’ll be joining us at the right time – as well as a new, streamlined brand from which you can access flooring for every room, we’ve also been busy working on great new product ranges across all our categories. Become an account holder to be amongst the first to hear of new ranges and product updates.
Get in touch