Design Elements | A Furlong Flooring brand
Design Elements

Our heritage - Design Elements

At Furlong Flooring we’re proud to offer a complete collection of vinyl flooring; suitable for every room. You probably know our vinyl ranges as Design Elements – it’s a brand we’ve operated under many years. But as we’ve expanded our portfolio and diversified into other flooring coverings, we’ve decided to merge Design Elements with our other brands and operate under one roof: Furlong Flooring.

The Design Elements collection has always represented the best in contemporary vinyl flooring. As we move forward, we’ll continue to offer the best vinyl flooring products to our customers.

Why choose vinyl by Furlong Flooring?

Exclusive designs

Exclusive designs.
With a wide range of traditional and contemporary designs to choose from, there’s something for everyone and every room.

Exclusive designs

Leading the way.
Our multi-backing options means that customers can get the design they want in the finish they need.

Exclusive designs

Product confidence.
We’re so confident in the quality and value of our vinyl flooring that we offer warranties from 5-15 years across our complete range.

A handful of our ranges

Artisan

Artisan

Charisma

Charisma

Arden

Arden

Arden

Arden

Forestier

Forestier

Artisan

Artisan

Charisma

Charisma

Arden

Arden

Arden

Arden

Forestier

Forestier

Design Elements FAQs:

Q: How is your vinyl flooring made?
A: All our vinyl flooring is made from PVC and is built up in layers to provide extra comfort and durability.


Q: What are the differences between the vinyl flooring backings?
A: We primarily use three different types of backing. Compactback absorbs sound and gives great thermal insulation; Thermoback also offers thermal insulation and a comfortable feel underfoot, and Powerback is designed for high-traffic areas, offering reduced indentation and added impact resistance.


Q: Which rooms are best for vinyl flooring?
A: The Design Elements range can be used in any room in the home – including bathrooms, kitchens and entranceways. The variety of designs means you can floor the whole home in vinyl but still bring different styles and feels to each room.

Q: Can vinyl be laid over underfloor heating?
A: Yes, it can. This makes it the perfect choice for anyone who already has underfloor heating in certain rooms, or who is upgrading their system to underfloor heating throughout.


Q: Why do you offer such great warranties?
A: We absolutely believe in the quality and durability of our vinyl flooring. As long as customers follow our care instructions, their flooring should last – and look good – for many years.


Q: Is your vinyl flooring easy to care for?
A: We’ve made it as easy as possible for our vinyl flooring to look great every day. We’ve added our Superguard lacquer to all our flooring. This layer gives added protection against scuffs and marks, and makes it easier for customers to look after – we supply full care instructions so you can help customers keep their vinyl looking perfect for as long as possible.

We still offer all the great Design Elements ranges you loved.

Explore our vinyl ranges